For the Project, I chose to visit a coffee roaster instead of a vineyard with a winery. I went to the Brooklyn Roasting Company, this coffee roaster expanded from a single location at 25 jay street to now three different locations. (Eldredge 2015)

The entire place looks like a warehouse and built-in coffee machines. When I spoke with the staff at the front, he was willing to talk but was kind perfunctory. Maybe there were students visit the company every year, therefore, the staff is impatient about what I was about to ask. Despite the attitude, I was able to get enough information out of his mouth because I at least made a purchase so I was a customer. I purchased a Nitro Cold Brew, I think this is a new trend about coffee because I only saw this kind brew recently. Cold brewed coffee with the infuse of Nitrogen can bring a hint of sweetness, however, I found a hint of sourness instead.

Brooklyn Roasting Company only selects the finest Arabic coffee beans from the suppliers they trust and have a direct relationship with. All beans before the roasting process will have a moisture check, only the beans with the moisture content within 11%-13% will be kept and roasted. All BRC coffee roasting process is done by fully computer programmed roasters, therefore, they were able to track the progress and control every roast. The machines they use are also environmentally friendly and more efficient than others. When the beans are roasted to the ideal roast it will be canned or bagged at the same facility, this is also part of the quality control. (BRC 2019)
After the roasting, they also send the beans to their retail store to sell. They also sell all kind of equipment needed to brew coffee.

BRC source their beans all over the place and work with all types of farmers but only when they have met with the member of the coffee co-ops and built a direct relationship because they want to make sure the coffees beans are sustainably grown and harvest. BRC also work with the Fair Trade USA to make sure the farmers they purchased the beans from are paid with a proper wage.

What makes this company unique are the combinations of all trait of them. 100% Arabic beans, Fairtrade, reusable containers, and environmentally friendly coffee roasters, all these together makes the company a great reputation company.

I like that they work with the fair trade to provide proper pay for the farmers because some companies work with the partner that pays barely anything to the farmers and uses child labor at the farm.

that is the cafe, where you can sit.

The finished coffee product they sell

they also sell coffee mugs

This is the roaster they use to roast the coffee

Tools like french press they sell

This is me at the door with their brand name

Reference:

About Us. (n.d.). Retrieved from https://www.brooklynroasting.com/about

Eldredge, B. (2016, March 24). Sneak Peek at the New Brooklyn Roasting Company HQ. Retrieved from https://www.brownstoner.com/brooklyn-life/sneak-peek-brooklyn-roasting-companys-new-hq-brooklyn-navy-yard/

Brooklyn Roasting Company | Brooklyn | Restaurants. (n.d.). Retrieved from https://www.nycgo.com/restaurants/brooklyn-roasting-company