Region we have not studied Spain Sections was pretty small along with Greece and Argentina but Spain lable were more eye catching.

The wine shop visited was Gramercy wine and spirits located on 104 East 23^rd Street in the Flat Iron District. Walking into Gramercy it is a tight queeze but everything was very organized and easy to find.  All the wines were in there designated countries, some they had to offer was New Zealand, Spain,  Argentina, France, New York, and Washington. They also had sections for Champagne, tequila, bourbon and vodka but I could tell that wine was there main source of revenue.

I had the opportunity to speak to one of the buyers of Gramercy, her name is Beki Mann and she has been working in the wine industry for 10+ years but started with knowledge of Whiskey before learning detailed information about wines. She has tried 80% of the wine and spirits offered in Gramercy but more of that being the wines. Most of their wine is imported from France and California which was pretty obvious because they had the biggest section in the store. I asked Beki “which wine does she think is more popular?” and at first it was hard for her to answer so she based it off which countries sells more in store which is France but she informed me that Argentina is slowly becoming more popular and interesting to customers.

I asked Beki what wine would she recommend to someone that has never tasted wine and she explained a common mistake people make when trying wine for the first time is drinking a red wine like Merlot or Pinot Noir that may be medium/high in tannin and low sweetness. For a first time wine drinker she would offer them a dessert wine like Muscat which has no tannin and is high in sweetness. Many people come into Gramercy asking Beki and her Co- worker for their opinion on what type of wine, champagne, etc someone should get there Wife, Father, Brother, Sister-in-Law and Mother and it is there job to have product knowledge of every wine and champagne sold in the store in order to help the customer have the best experience and want to come back. Before leaving I noticed Beki knew some customers by names and even remembered what wine they bought the last time they visited which shows appreciation for the customers and makes me want to go back.

Half the section of France- more white wines than red.

I definitely recommend everyone go and visit Gramercy if your ever in the neighborhood and speak to Beki Mann she is was so down to earth, interesting, knowledgeable, informative and kind.

Beki Mann Business Card from “Gramercy”