I am a typography lover. I would spend hours and hours finding the font I think would better convey the vibes, personality, and values of the client, the target audience, or of the topic of the article. I like to study fonts and see how small details like a different corner or a thicker tail can change the personality of the entire font. While designing logos for Prof Goldfeld’s clients, I spent a lot of hours looking for fonts. Most of them were supposed to be used for the copy of the website or for the client’s logo. That was mostly during the first two weeks until I learned something. It is better to choose Google or Adobe fonts. Prof Goldfeld would prefer those because they are easy to embed in WordPress, but also because Google and Adobe offer free-to-use fonts that are mostly well done and with more family weights (sometimes).
This might be a preference for someone, but I am highlighting the importance of it because I definitely learned the lesson a few weeks later when I was working on my senior project. I picked a font with a very playful and funky personality that doesn’t have numbers. I spent a full day looking for another font to substitute the first one or that was very similar to it to be able to match the numbers. I thought of completely changing the first font, but that type was so perfect for my project that changing it would have really given the entire project a different target audience. In the future, I will not completely ignore the free types I can find and download from the internet. However, I will consider them for logos designs, but not for copy text. Furthermore, I discover so many beautiful fonts on Adobe and Google fonts that I was ashamed I didn’t use them before.
