Business Connect sells a variety of water filtration products. Because the holidays are coming up, Michelle organized a team meeting for October 20th to discuss the campaigns leading to the holiday sales and our responsibilities for the next few weeks. She did it by sending out a survey via email for the team members to mark our availability for the meeting. Our team meeting consisted of interns and employees responsible for social media and content creation. The purpose of the meeting was to discuss how we will all collaborate and use our unique skillsets and introduce the campaign goals and roles.
The Campaigns
Our task is to collaborate and design social media posts and content for Business Connect, Crud Cloth, and Connect for Water. We decided to use Canva to collaborate for the Instagram and Facebook feed because it allowed us easy access to keep the design cohesive and leave comments. The other graphic design intern also shared an adobe library with design elements for Michelle and me to access. To summarize, the purpose of the campaigns is to build brand awareness, build trust, grow the audience, and eventually drive sales.
Organization
At the very beginning, it felt a bit confusing as to how we were going to collaborate. However, Michelle did a fantastic job breaking it down and organizing a google spreadsheet with all the information we needed. The list of all the campaigns, deadlines, tasks for each person, a campaign calendar, and more insights are on the sheet for everyone to access. From here, we can see who has a specific task and see the work they have done, along with links to where the work is in use.
Team Communication
Apart from the google spreadsheets Michelle organized, she also created a What’s App group chat with the team members. On the chat, we could ask questions, give feedback, or send necessary files to each other. Although the group chat was not as active, we collaborated well from the google spreadsheet. I was honestly impressed by the organization and the results of the teamwork.
