Portfolio – Erick Fiallos

Illustration (Cars 2 poster replica)

Project Description

Definitely one of my favorite projects so far. The goal is to make a replica as close as possible to a movie poster using Illustrator. In my case, I chose a poster from the movie ‘Cars 2’ that has a design that, in my opinion, is very retro and flashy. It has a wide range of bright colors and small details that remind me of Japanese-style illustrations.

Reflection

This job, more than complicated, turned out to be time-consuming. This particular work did not have any complexity other than the small details seen as reflections and shadows. But since it is an illustration with many details, it is easy to forget some, or that it does not turn out exactly as I wanted it, as is the case with the mountains and some touches on the car. But the final result leaves me very satisfied with what has been achieved.

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Creation of the basic lines and colors for the car

Addition of shadows, eyes, wheels and sponsor. Creation of the main background color

Drawing (Goku)

Project Description

One of my hobbies is drawing, and one of the most important I have is this one. It’s Goku in one of his iconic poses, using only colored pencils. The point was to leave it similar to the one in the manga, giving it my touch, and playing a lot with the different tones given by the shadows and lights.

Reflection

In this work, one of the biggest challenges was undoubtedly changing and mixing color tones so that it looked as natural as possible. The proportions also played an important role, many times, part of his body did not look balanced, his hands in particular. It was a challenge, as you can see, his left hand is not fully defined. But I must also say that the final result left me very satisfied.

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Introduction to Video Project

Coca-Cola Zero Commercial

Project Description

This video is a commercial for Coca-Cola, the objective is to encourage Gen Z athletes to continue consuming Coca-Cola with this new zero-sugar product.

Reflection

This project was a total challenge, making a story work in 30 seconds is crazy. The filming was fun but difficult, and don’t forget that creating a commercial takes a lot of time. Honestly, I couldn’t say if I enjoyed this project, but it’s certainly not my thing. I don’t like the final result, I think that 30 seconds is too little for a story like mine. so, what could be done, was done.

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Import of props project

Typography Project (Car Magazine)

Project Description

This typographic project has as its objective the creation of a cover and the first two pages of a magazine of our liking. In my case, I chose ‘Car and Driver magazine’, which is a specialist in everything related to the world of cars. For my magazine, I used an elegant but ‘modern’ approach so to speak, as it went with the personality of the model I used for the cover and pages.

Reflection

The biggest challenge of this project was the organization of the statements and title on the cover. My main obstacle was trying to position each text, some headlines were more important than others with a larger font size, and it should not cover or overlap the image of the cars. It was a long process, but I think that in the end, I managed to create a balance between the image and the text, where everything is legible and easy to recognize.

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Logo & Advertising development (Fiallos Travel Agency)

Project Description

The objective of this project is the creation of a travel agency company and its logo. The purpose of this is to create a strong brand and identity that can be recognized across multiple products and locations through a marketing campaign. The process for the elaboration of this work begins with the design and name of the company, in this case, it is called Fiallos Travel Agency, followed by its information, mood board, fonts, color palette, digital marketing, print marketing, and marketing physical as products of use.

Reflection

The biggest challenge I had when carrying out this project was to find the right means for a travel agency company to grow. I concluded that business-related objects and themes would be the most obvious solution, but pushing it would be a challenge. Having a social network or a beautiful logo is only half the job, that is why the marketing campaign where postcards and products with the company logo are sold would make the company more visible to a specific audience, travelers and adventurers. This is how I justify the sale of products for athletes and travelers such as bottles of water.

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Advertising project (Brillo)

Project Description

The purpose of this project is to create an advertising campaign to promote the purchase of Brillo products. My strategy was the creation of a series of posters with funny phrases and a retro style inspired by the brand in the 60s with a similar aesthetic. A total of 6 posters were made with their respective visual example of how it would look in real life.

Reflection

This project was fun to do. I really like this kind of visual concept. However, I must say that the biggest challenge was knowing where the correct place would be to present each poster. I think the decisions made were correct considering that it is not a popular brand or known for being fun, and that was what they sought to change.

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Logo development (Fiallos Entertainment)

Project Description

For this project, the objective was the creation of various logos related to the entertainment industry. The process starts from the creation of the company name, Fiallos Entertainment, to the various sketches, mood boards, color palettes, and fonts that would be used for the final products.

Reflection

The biggest challenge presented in this project was the polishing of what would be the final logo designs. The path of going from sketch to final design took more time than expected, and more changes because they did not meet my final expectations. However, after trial and error, I managed to reach a balance between the message that I was obliged to give and my tastes. I think the result can be improved, but I also believe that they comply with sending the correct message and being easy to identify.

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Typography (Canserbero Book)

Project Description

This project is a sample of the different ways in which typography can be used, while also teaching us the characteristics and components of letters and text. This project uses as an example the name and biography of one of the most influential rappers in Latin America called, Canserbero.

Reflection

Typography is one of the most difficult design elements for me to master due to its sheer complexity and certain rules that must be followed in order to successfully convey the message. In this case, it was a challenge to keep the order, structure, and parameters the same, like the font size, typefaces, and legibility. However, I feel that the end result successfully conveys the meaning.

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Rihanna Layout

Project Description

A project to create a cover for “W” magazine with the image of Rihanna following the concepts of hierarchy and importance. Its purpose is to know how to distribute the different headlines and the company logo so that the final cover looks orderly and balanced.

Reflection

A project that at first glance, seems simple, but in reality it is more complicated than that. Knowing where and how to place the different headings is not an easy task, it took me a little time to find the correct spacing, typeface, and font size of the different texts so that in the end there would be harmony when I saw this cover. I feel that the final result was better than expected due to its visual simplicity, it does not feel heavy and is easy to read.

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Additional Videos

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Additional Images (Process)

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