After reading chapter one i found the information very reader oriented. The topic of the communication being useful and persuasive resonates with me. With usefulness we must consider the readers background whether they have the same field you are in or multiple different fields. However in school i am used to making documents that are meant for my teacher and assuming they know the information already. As for persuasiveness characteristics of the reader comes into play. Many factors of the readers are important such as social , political views. It may be more difficult to persuade one mind set then another so organizing the communication to be persuasive to multiple mind sets seems challenging.