CLIENT:
-BURBERRY Coat

AUDIENCE:
-Male
-Age 21-40
-Young Professionals
-Working People Such as lawyers, Accountants, Bankers, Entrepreneurs, Investors, etc.

Features
-Made with the finest materials such as Silk, Cotton, Leather, And Fur.
-Made by Perfectly By Hand.
-Designed Specially For Outwear.
-Water resistance

BENEFITS:
-The benefit of this product is to look good with style and class and at the same time to be protected from the cold and rainy weather.
-High end clothing designed to look stylish in any occasion.

TONE:
-Mature
-Sophisticated
-Elegant
-High End

COMPETITION:
-YSL
-Louis Vuitton
-Tom Ford
-Gucci
-Prada

WHERE THE AD WILL PLAY:
-Super Bowl Commercials
-Fashion Channels
-After Tv Shows That Meets Our Audience
-Youtube ads

SCRIPT
-The ad takes place in Wall Street where all high end firms are; on a rainy day. It shows the main character looking outside his window from his office looking at the bad weather. Then his assistance comes in and tells him ” you going to run your suit” and he smiles and says ” No i Wont ” he puts his Burberry Coat on and walks out. Then it cuts to the outside where its showing all the other suits with multiple items to fight the bad weather. some with many jackets and coats, however looking horrible. Then cuts back to the main character as he walk on a sidewalk having a tracking camera from the front with a low angle and his walking and looking with style and confident while the other just stare at him walking by. Then it dissolves to a black screen to show the logo of the company.