SHOTLIST

PANNEL 1: INSERT SHOT CLOSE UP WITH A TILT GOING UP

PANNEL 2: FULL SHOT WITH DOLLY ZOOMING IN  ON CHARACTER

PANNEL3: REVERSE OVER THE SHOULDER WITH A CLOSING UP TO THE CHARACTER THEN BLURS THE BACKGROUND

PANEEL4: LONG SHOT CRANE VIEW ZOOMING OUT FROM LEFT TO RIGHT

PANNEL5: THIRD QUATER SHOE WITH A PAN MOVEMENT

PANNEL6: LOW ANGLE FULL SHOT WITH TRACKING TOWARS THE BACK AS HE WALKS AND SLOWMOTION.

PANNELS BRIEF DESCRIPTION

PANNEL1: is a close up or insert shot illustrating rain drops hitting the floor to set up the setting of a rainy day

PANNEL2: The main character is looking outside the window and sees that is raining really bad and he dont wants to ruin his suit.

PANNEL3: HIs secretary comes in and tells him that his going to ruin he suit that if he wanted her to call a taxi and he says NO I WONT.

PANNEL4: Cuts to the outside while it shows other suits and white collars struggling some holding umbrellas other with bad coats ruining there suits other holding newspaper messing up their suits other running aswell.

PANNEL5: cuts back to the main character in which he puts his burberry coat on and is about to walk out the firm in wall street.

PANNEL6: as he walks down the sidewalks people just stare at him as he walks like a boss. people are looking at him with envy . at the end the burberry logo coms out  and a VO: says ( dont let the bad weather ruin your day)

CLIENT:
-BURBERRY Coat

AUDIENCE:
-Male
-Age 21-40
-Young Professionals
-Working People Such as lawyers, Accountants, Bankers, Entrepreneurs, Investors, etc.

Features
-Made with the finest materials such as Silk, Cotton, Leather, And Fur.
-Made by Perfectly By Hand.
-Designed Specially For Outwear.
-Water resistance

BENEFITS:
-The benefit of this product is to look good with style and class and at the same time to be protected from the cold and rainy weather.
-High end clothing designed to look stylish in any occasion.

TONE:
-Mature
-Sophisticated
-Elegant
-High End

COMPETITION:
-YSL
-Louis Vuitton
-Tom Ford
-Gucci
-Prada

WHERE THE AD WILL PLAY:
-Super Bowl Commercials
-Fashion Channels
-After Tv Shows That Meets Our Audience
-Youtube ads

SCRIPT
-The ad takes place in Wall Street where all high end firms are; on a rainy day. It shows the main character looking outside his window from his office looking at the bad weather. Then his assistance comes in and tells him ” you going to run your suit” and he smiles and says ” No i Wont ” he puts his Burberry Coat on and walks out. Then it cuts to the outside where its showing all the other suits with multiple items to fight the bad weather. some with many jackets and coats, however looking horrible. Then cuts back to the main character as he walk on a sidewalk having a tracking camera from the front with a low angle and his walking and looking with style and confident while the other just stare at him walking by. Then it dissolves to a black screen to show the logo of the company.

SUSPENSE