Project Description
The world is becoming increasingly homogenous. From the things people buy to the places they live, choices have become notable by their sameness, not their difference. We are looking for a digitally first campaign that can help B&O transcend into popular culture. Bang & Olufsen is a Danish high-end consumer electronics company that designs and manufactures audio products, television sets, and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen.
Process
For this project, I wanted to create something that speaks quality and exclusiveness. The ads are simple yet very elegant to represent the high standard of the brand.
