My name is Sasha; I am a student at City Tech. I am very passionate with the major and future career path I have chosen. The major I have chosen is Fashion Marketing. Fashion Marketing is the best career for me because it brings my creativity and drive to take control, while overcoming challenges such as ones in the fashion and business world. Fashion brings out my artistry and Marketing brings out my competitiveness and ability of persuasion out. In this essay, I will explain my reasons for choosing this major, and more about how I plan to excel in my major and future career.
First, I’ll take you inside the Fashion Business world. Because I have an eye for fashion and a mind for business, fashion marketing was the best of both worlds for me when it came down to choosing a major for my future. To start, what is Fashion Marketing? Someone in Fashion Marketing is known as a fashion marketer or a fashion marketing manager. A Fashion Marketing Manager is a professional that focuses on publicizing and increasing awareness for a particular brand, such as designer labels or department stores. Individuals that are employed as fashion marketing managers usually have job experience and an undergraduate degree in the business industry related subject, such as marketing or fashion merchandising. Professionals who work in fashion marketing and merchandising study fashion trends, help retailers stock fashion lines, coordinate sales, and promote goods. “However, you actually wouldn’t design clothing as marketing and merchandising professional, but you still would be responsible for helping designers by ensuring that their lines will and can sell. Professionals in this field have a wide mix of business skills and textiles knowledge, ability to identify consumer behavior and desires. Therefore, the knowledge of the field of fashion and business are necessary. However, even though Fashion Marketing is one major, it has to aspects that creates it. One is Fashion and the other is Business. This means the study of two different curriculum is a must.” The field of fashion marketing and merchandising covers a wide variety of positions. A fashion buyer, customer service representative, retail store owner, visual merchandiser, retail manager, manufacturer’s representative, operations manager, marketer, advertiser, and more are many options. The expectation that will be performing will differ by job type and title (learn.org par, 3.)
If I told you that Fashion Marketing was my first and last decision on a major I wanted to study, then I’d be lying. As a child growing up, we all had many jobs we admired and wanted to do. But also being a kid, you never settled for one just because there was a big world of endless choices. In my case, the endless world was limited to one field of work and one field one, and that was medical school. Being the oddball out, coming to a doctor wasn’t in my interest but then my family praised them. As I got older and got steps closer towards making a somewhat of a decision on what I found interesting, I felt obligated to go into that field of work. Therefore, I can say I forced and talked myself into it. I hopped through many of the choices in the medical field in hopes of conniving myself that I’d love doing a certain job, and it’ll be worth it. But, that left me feeling more frustrated and pressured. Closer to the ending years of high school and looking up a little research, I realized that wasn’t for me. One day, hanging out with my older sister and her friend, she asked me what major I wanted to do for college. Thinking that I didn’t have the answer, I gave her the truth and said, “I don’t know.” She asked me “Well, what are things you like to do and then we can find a career like”. I thought for a while and told her fashion and business. She suggested and summer program at The Fashion Institute of Technology. With no hesitation, I went home and absorbed all the information and details about this program and the major. I honestly can say I’m grateful for that day, or I wouldn’t be studying a major I love.
Secondly, the depth background of Fashion Marketing, and the steps and challenges to overcome to be in this major. Fashion is a very fast paced, and exciting business, but it’s also very competitive and stressful. According to agmaglobal.org, a brand is regarded as a name, term, sign, symbol or design, or a combination of them intended to identify the goods or services of one seller or group. To succeed, you’ll have to be both highly skilled and highly talented of some sort. A Two- and four-year degree programs will give valuable training in the technical and creative sides of the wide style industry. Degree programs for fashion design, merchandising and marketing will have many similar educational core requirements, but each one will focus on the skills you’ll need in each particular design fields. Fashion design is a very technical field that suits students who are highly creative and full of new ideas. Fashion merchandising and fashion marketing focus more on the business side of the fashion industry. Students in fashion merchandising learn the ins and outs of apparel manufacturing, textiles, promotion, buying and selling. Fashion marketing students will learn the best ways to attract and keep customers, evaluate new products and designs, decide on pricing and arrange advertising campaigns. According, to the City Tech catalog “The Fashion Marketing program at City Tech will help students learn: Theoretical knowledge and practical skills necessary for career success and professional advancement in fashion marketing. How to meet the professional employment needs and obtain a career in fields such as fashion merchandising, merchandise planning and control, textiles, and fashion buying. Hands-on experience through field trips to fashion markets, showrooms and trade shows that enhance the overall learning experience. How to further your college career by transferring to a senior college to acquire a baccalaureate degree.” “Therefore, City Tech was one best options in a school choice to further my knowledge in Fashion Marketing and furthering my overall skills. With the hands-on skills, I can learn with trial and error as well as learning visually. This will all lead to my advancement in this field.”
Advertising, Promotions, and Marketing Managers which is a similar field as Fashion Marketing. Because the work of advertising, promotions, and marketing managers directly affects a firm’s revenue, they typically work closely with top executives. The jobs of advertising, promotions, and marketing managers are usually stressful, particularly near deadlines. They may travel to meet with clients or representatives of communications media. Marketing managers held about 180,500 jobs in 2012. The industries that employed the most marketing managers in 2012. ( Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Advertising, Promotions, and Marketing Managers.)
“It may be important to distinguish between a fashion system, fashion, and fashion leadership. Indicated that a fashion system consists of both people and organizations that give symbolic meanings to particular goods. He further notes that fashion could be thought of as A code that helps an individual decipher these meanings” Solomon (2002), According to The Importance of Fashion: The Chinese and U.S. Gen Y Perspective. Agreeing with what was said in the “The Importance of Fashion: The Chinese and U.S. Gen Y Perspective” (Solomon , par, 3.) “Knowing the difference between the fashion as in clothing, the system of fashion such as in depth of the process and production and the knowledge of leadership in the fashion world. “Every career comes with its core, but each career and job has different approaches and solution toward a specific area or problem. Therefore, it is important to be aware how to distinguish between each factor.”
The lighting is comprehended as the message of a brand, which has an impact on the appearance of architecture and the brand communication. Therefore, the theoretical Background includes marketing with brand identity and two models for brand classification as well as retail lighting design. The first two-dimensional model for brand classification originates from sociology, and the second one derives from marketing with four factors of a brand. These models are applied to different lighting situations to evaluate the impact on brand perception. The lighting as a cause for brand effects is from both a perception and a technical point of view. To convey a clear brand identity to the consumer, consistent design concepts for retail outlets help a company to form a uniform image. The built interior and exterior environment belongs to traditional media that enhances the communication of an identity Stated by Lighting Res. Technol. 2015; Vol. 47: 672–692.
According to ebscohost.com, “grade point average (GPA) is a criterion sometimes used to determine the preparedness of students before r to their internship placement. GPA might be one measure of success, but does not necessarily embody determination or career success as found by Beard and Morton (1999). Although Beard and Morton found that GPA was a less important predictor of internship success, Bacon (2006) found that GPA was a valuable indicator of job success. Internship opportunities in the fashion field are typically of three types: 1) store-based; 2) corporate office; and 3) others, such as assistant to a stylist, fashion director, vendor, and so forth (Paulins, 2008). Faculty and/or program administrators decide on acceptable types of internship experiences. In Paulins’ research study, other types of internships were more satisfying to students because there was enough variety of activities when compared to store-based and corporate office internships.” “Therefore, it’s important that not just myself but also anyone interest in the Fashion marketing field look up educational requirement for certain job title. This can help prepare or hinder your chances on landing a job or internship.”
As I already discussed in this essay with the background knowledge, my relation to my interest in this specific major and career, as well as the goals and obstacles on achieving a path in this major. In addition to my previous knowledge and new knowledge from many helpful and educational resources that I have cited in this essay, I can say that I am now more confident in the major and future career path I have chosen to pursue. With this additional new information and knowledge, I can see myself working toward a major internship with Alexander McQueen. In three years. To add, I can also see myself in the far future having my own business. Using all this new intake of information to help me not just grow has an entrepreneur but grow as an individual.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014- 15 Edition,Advertising, Promotions, and Marketing Managers
New York City College of Technology College Catalog 2015-2016(city tech). New York:
New York City College of Technology, 2015. PDF
ROBECK, JACQUELENE, et al. “The Impact of Fashion Merchandising Internships on
Careers.” Journal of Cooperative Education & Internships 47.1 (2013): 31-46. Academic
Search Complete. Web. (1 Nov. 2015.)
Schielke, T., and M. Leudesdorff. “Impact of Lighting Design on Brand Image For Fashion
Retail Stores.” Lighting Research & Technology 47.6 (2015): 672-692. Academic Search
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outlook handbook. Washington: Bureau of labor statistics, (25 May. 2015.)
