COURSE DESCRIPTION: Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.
Syllabus Link
http://www.citytech.cuny.edu/business/docs/courses/BUF3300.pdf
International Retailing Website Project
