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Seven students earned an automatic summer internship at OHG, and a cash prize amongst the team of $12,000.
Earlier in October, seven COMD students were selected based on many instructor recommendations to compete in a four-week national advertising competition sponsored by Omnicom Health Group
The student team is presented their work (Tuesday 11/14) to probably the largest audience they’ve ever had to present to – made up of 25-30 industry creatives (CEOs, creative/art directors, hiring managers, etc.) in addition to about 25 other students from the four other competing colleges.
There has been an online live info-session (once a week) that they attended talking about healthcare advertising, specific roles and job titles, brand strategy, and have been connected with a mentor from one of OHG’s agencies, in this case, Wildtype in Barcelona.
The students worked hard utilizing the skills and wisdom to create an ad campaign which features video, print, and web components for a healthcare medication to help with depression.
COMD presented first out of the five schools
All seven students took turns, and divided the presentation into parts, which helped in keeping a fresh voice for the audience to stay engaged and for students to be able to focus just on small parts.
University of Illinois created an amazing campaign. Really very clever
Yet, the judges were impressed with our thorough research, connected theme through all of our creative/execution/deliverables, professional quality video commercial, and the focus on AI for the mobile app