Text to use:
Helvetica the Best Typeface Ever?
Most people who use Helvetica use it because it’s ubiquitous. It’s like going to McDonalds instead of thinking about food. Because it’s there, it’s on every street corner. So let’s eat crap, because it’s on the corner. — Erik Spiekermann
- Make a master page with the text above
set it in a serif typeface that has a few variations
8.5×11
.5″ margins
one column
2. Insert three pages
override the master page items
Try three different aliments and justifications
3. Duplicate those three pages
Now explore different kerning and tracking one tight, one open one balanced
Select the two pages you think work the best
4. Duplicate those three pages
try three different typeface option for each one
save file as a multipages PDF
last name first name AV challenge.pdf
upload PDF to media library
