Class Info
- Class Date: Mon. Apr. 1
Topic
INTRO
Project 2 Part 2 Expressive Lettering
• General Specs:
◦ Create a one of a kind representation (with letters) of your favorite pastime or favorite food
◦ Sketch, research and write your ideas FIRST
◦ Use pencil when sketching, but keep in mind that for the next steps experimental use of material and technique ok: paper/collage, paints, photography, etc. Technique and application is up to you.
Objectives
• Understand the difference between lettering and creative typography with a typeface.
• Understand lettering as it applies to branding, packaging, logotype designs and others areas.
• Explore typographical experimentation.
Objectives
Students develop individual styles.
Activities
Branding
FELIX Pfaffli
https://www.studiofeixen.ch/
http://www.typeroom.eu/article/powerhouse-typographic-poster-design-named-felix
Cooper Hewitt Poster exhibit
https://collection.cooperhewitt.org/people/68735119/
Type challenges due by end of class time
Type Challenge Illustrator Extrude Inflate
Optional extra credit option for homework
Type Challenge – Expressive Lettering
To-Do After Class
Final Layout Part 1
- final versions of the four words (expressive type assignment)
- Make all corrections and edits
- 11×8.5 InDesign Document
- .5 margins all around (see below for additional measurements
- Create InDesign page in format below placed your finals into file.
- export as both JPG and PDF named last Name_firstname Project _A final
- Upload to Dropbox Final Project Folder
Project 2 Part 2 Branding –– Choose a word of your favorite food or a favorite pastime such as listening to music, watching videos, playing a sport, etc. Start gathering info mood board on pinterest
Project 2 Part 2 Expressive Lettering
- Sketch at least 6 different solutions.
- lLook at research page you will be dong research on you topic due in two classes
Example: Vary your ideas and styles when sketching:
OPTIONAL
- Optional extra credit option for homework
Type Challenge – Expressive Lettering
If you want to start
DROPBOX FOLDERS
Dropbox Homework Folder to upload homeworks
Dropbox Folder to upload Type Challenges
Dropbox Folder to Upload Final Projects
Dropbox help
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