Class Info

• Class Date: Mon. Apr. 1

Topic

INTRO

Project 2 Part 2 Expressive Lettering

• General Specs: 
◦ Create a one of a kind representation (with letters) of your favorite pastime or favorite food
◦ Sketch, research and write your ideas FIRST
◦ Use pencil when sketching, but keep in mind that for the next steps experimental use of material and technique ok: paper/collage, paints, photography, etc. Technique and application is up to you.
Objectives
• Understand the difference between lettering and creative typography with a typeface.
• Understand lettering as it applies to branding, packaging, logotype designs and others areas.
• Explore typographical experimentation.

Objectives

Students develop individual styles.

Activities

Branding

FELIX Pfaffli

https://www.studiofeixen.ch/
http://www.typeroom.eu/article/powerhouse-typographic-poster-design-named-felix

Cooper Hewitt Poster exhibit
https://collection.cooperhewitt.org/people/68735119/

Type challenges due by end of class time

Type Challenge Illustrator

Type Challenge Illustrator Extrude Inflate

Illustrator User guide here

Optional extra credit option for homework

Type Challenge – Expressive Lettering

https://openlab.citytech.cuny.edu/desantiscomd2427d036fall24/2020/07/29/type-challenge-design-sprints/

To-Do After Class

Final Layout Part 1

• final versions of the four words (expressive type assignment)
• Make all corrections and edits
• 11×8.5 InDesign Document
• .5 margins all around (see below for additional measurements
• Create InDesign page in format below placed your finals into file.
• export as both JPG and PDF named last Name_firstname Project _A final
• Upload to Dropbox Final Project Folder

Project 2 Part 2 Branding –– Choose a word of your favorite food or a favorite pastime such as listening to music, watching videos, playing a sport, etc. Start gathering info mood board on pinterest

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Project 2 Part 2 Expressive Lettering

1. Sketch at least 6 different solutions.
2. lLook at research page you will be dong research on you topic due in two classes

Example: Vary your ideas and styles when sketching:

OPTIONAL

1. Optional extra credit option for homework

Type Challenge – Expressive Lettering
If you want to start

DROPBOX FOLDERS
Dropbox Homework Folder to upload homeworks
Dropbox Folder to upload Type Challenges
Dropbox Folder to Upload Final Projects
Dropbox help

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