COMD 2400 Communication Design II

Course Description
In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course.
1 cl hr, 5 lab hrs, 3 cr

Course Objectives
This course focus and design methods in an on the job environment. We will cover how to effectively create, present and communicate design projects to clients. The student will learn how to market and present themselves to prospective clients and or art directors. The thinking process and how to apply creative to the final objective will be stressed under the same constraint of a potential work environment.