Required Text
HEY WHIPPLE SQUEEZE THIS, 5th Edition
Luke Sullivan John Wiley 2016.
ISBN-10: 1119164001
ISBN-13: 9781119164005

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The Advertising Concept Book: Think Now, Design Later Pete Barry
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ISBN-13:  9780500292679
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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ASIN: B0058M6W7U