We will  teach the professional rigors of design thinking and the realities of creative design combined with client expectations. The ultimate goal is to impart practical, professional creative thinking and communication to students.

“How to present a new idea is, perhaps, one of the designer’s most difficult tasks, everything a designer does involves presentation of some kind–not only how to explain (present) a particular design to an interested listener (client, reader, spectator), but how the design may explain itself in the marketplace…” – Paul Rand