New branding posters for the London Symphony Orchestra (LSO)
Established in 1904, the London Symphony Orchestra (LSO) is the oldest symphony orchestra in London. For its 2017/18 season, they have a new music director, Sir Simon Rattle, the orchestra has introduced a new identity campaign using existing logo
Comment due by next class 4/24
How does his new branding work in terms of typography usage and what concept do you see.
To get more insight you can read more at:
https://www.underconsideration.com/brandnew/archives/new_identity_for_london_symphony_orchestra_by_the_partners.php
Existing logo by London-based The Partners, designed in 2004
New campaign below
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