Comments due before class  3/6

Feel, look and hear typography

http://www.typeroom.eu/article/ran-zheng-wants-us-feel-look-and-hear-typography-miraculous-ways

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In Class Type Challenge Critique

Do Be Done in Class 30 Minute Limit

Review and critique this poster design.

Respond to each of these points below in comment to this post 

1. Overview

• Initial reactions: What is your first impression of the design?

• Content: Is everything present that should be included in the design?

• Style: Does the design style seem appropriate for the purpose?

2. Analysis

• Typography: Does the type feel appropriate in tone?

• Typography : Does the typeface work?

• Typography: Use of Scale, Contrast,  appropriate?

• Hierarchy/Layout: Does everything seem to be in the right place?

• Usability: How well is information presented in this solution?

• Color: How is color used? What effect does it have in terms of conveying the desired message?

• Completeness: Is anything missing? Conversely, is anything there that shouldn’t be?

3. Interpretation

• Audience: How do you think the target audience will respond to this solution? Why? Why not?

• Details: Is the use of these particular graphic elements consistent with the goals of the project? Why? Why not?

• Problem areas: What things in this solution are not as effective as they could be? Why do you think that?

• Appeal: Is this an effective and appealing design for the context it will live in? Why? Why not?

4. Your Final Evaluation
• Judgment: Given the answers to the above, does this design work?