Contents
Your Logotype Branding
Design personal logotype to promote themselves. It will consist of only typography no other elements.
Follow a Specific Design Process:
Creative Brief – Develop a creative brief that outlines goals & objectives and audience.
Research & Discovery – Create a project folder with research, sketches reference and related items. Create electronic casebook file with sketches, show research, reference etc.
Sketching and Conceptualizing – Do a brainstorming activity generating ideas for design concept. Using research, graphic and conceptual sources, begin designing.
Design Process/Rough Draft – Create a minimum of five thumbnail concepts. Choose the best concept and create a tighter draft.
Critique – Class critiques of concepts will lead to final design solution.
Final Presentation – Students will present final concepts printouts mounted for final critiques. They will explain concept as related to research and design choices.
Final Project Presentation:
Print and mount final version of project
Create digital versions uploaded to class site.
Students will present concepts.
Explain research and concept as related to research and design choices.
Students will be evaluated for their skills in:
Concept, design execution, presentation, production and following the project guidelines.
Assignment 1:
1. Concept sketches
– Work on your logotype design, bring in a minimum of five concept sketches
– You should try and sketch ideas, work in black and white
– Select one tight sketch/concept to develop and print out larger. We will review them in class
– Bring in project physical folder with sketches, any research and reference related to logotype concepts
2. Type Research:
Bring in print outs (two each) of good and bad logotype designs.
3. Select Two Contrasting Fonts
Set your first and last name bring in print out one version
Logotype design principles
SIMPLICITY
Remember, less is more.
This is one thing to keep in mind when creating a logo. Design focused, clear concept. Make it simple and clean. Do not include extra typographic furniture and unnecessary elements. The best logos possess a few elements integral to the core concept.
APPROPRIATENESS
Target audiences should play important role in creating your logo.
Your logo needs to be appropriate for its purpose.
For example, the Fedex logo, it works for its audience but would it work for a restaurant?
MEMORABILITY
A logo is more than a design. It should be your identity, and symbolize you. It is your brand in design. If a logo is forgotten, you are forgotten. Trends come and go.Your logo should stand out and stand the test of time.
VERSATILITY
Your logo should remain functional and adapt:
Your logo should retain concept when used in different ways.
Design Process
The following techniques can help the creative process.
1. Creative Brief
Complete a creative brief that outlines the following:
a. Goals & objectives
b. Audience
2. Research & Discovery
Reference: Do online research
Get a job folder to place all research, sketches reference and related items.
Create electronic casebook file with sketches, show research, reference etc. Can be a PDF or Word doc.
3. Sketching and Conceptualizing
Do a brainstorming activity and idea to generate ideas for your design concept. Using your research, graphic and conceptual sources, begin designing.
Create a minimum of 5 thumbnail concepts. These should be quick sketches that highlight a concept/idea.
4. Rough Draft
Choose the best concept from your thumbnail drawings and create a tighter draft.
Design
A successful design communicates its message directly and powerfully through visual impact, interesting color, graphic/image and text combinations.
Related Class Pintrest Folders
Resources
Course Pinterest folders
Logotypes
Online Reading
Trademarks & Symbols Volume 1: Alphabetical Designs by Yasaburo Kuwayama
Video
Typeface Selection Tools
Creative Brief Sample
FINAL Deliverable
Presentation
Present your layout and description. Explain your work; research and concept as related to research and your design choices.
Required for Project Presentation
1 Output mounted on board.
2. Written Project Brief Two Copies: Create a written description of your project. Mount to back of matt board.
3. Your physical job folder with all related materials: brief, concept sketches, reference etc.
4. Uploads to Class site
A. Create blog post with category: Project 1
Name the post “lastname firstname project 1”
B. Insert a digital file of project layout saved as a .jpg
Name layout file: “lastname_firstname_p1.jpg”
C. Your digital casebook file with all related materials: page one; brief description page two; final layout, then, concept sketches, reference etc. Document does not have to be a designed document but should reflect your design process. Must be saved as a PDF.
Name casebook file: “lastname_firstname_pcb_1.PDF”
Production
Production Materials
1. Print out of your project mounted on board.
It can be output on 8.5×11
2. Black mat board or gator board 15×20
Xacto knife
Metal edge ruler
Spray mount
3. Written Project Brief, Two Copies. Create a written description on your project. Include your name, project name, goals , concept and explain your solution Print out 8.5×11. Mount to back of mat board and have one extra print out.
4. Your Job folder with layout, brief description, concept sketches, design work, research and reference.
