Contents

Typography in Motion

Final Due May 22
Uploaded to Google Drive by 12pm

DUE May 15
Refine your typography in motion based on in class crit and work from May 7 class.

Bring any native files to class we will work in class.

Final Upload DUE May 22 12pm uploaded to Google Drive

Select a short quote or verb that
you will animate using either Photoshop animated GIF or InDesign|No imaging only typography

Storyboard

IND PS Motion How to

Type in Motion
Kinetic typography is different from static typography, and those differences are explored
with this project.
Assignment: Visually represent your selected quote or verb by expressing the content with typographic elements sequenced.
Consider the variables listed below, as well as the relationship of the spoken word to the
visible and dynamic word.
Some Variables:
typeface, type size, weight, color, texture, focus, orientation, location;
entrance, performance, exit; sequence, speed, pacing, transition, transformation,
emotion, feeling, atmosphere, interpretation.
Read your quote out loud several times to hear how it sounds.
Visualize the sequence of sounds and pauses, and explore various ways to visualize what
you hear.

______

I. Design Process
The animation should be no shorter than 15 seconds and no longer than 60 seconds.

1. Select a short quote, a verb or noun, you will animate. Start concept sketches

2. Type Research: Find examples of simple type in motion
Get a job folder to place all research, sketches reference and related items.

3. STORYBOARD –
The first step rough sketch or storyboard a sequence of panels showing main steps. You are showing what is going to happen in main steps. The drawings don’t have to be great, just clear.

4. CREATE DIGITAL ASSETS –
Create the artwork for the steps that is to be animated.

5. PRODUCTION
Use InDesign or Photoshop

6. Bring any native files to class
You will work in class to refine project. Bring file as well as your casebook native files. You will upload them by the end of class

II. Final will be Upload to Google Drive Folder
Project 4 Google Drive
A. Create a NEW FOLDER
your “Lastname_FirstName_Project 4”

B. Final version of your type in motion project
Name file: “lastname_firstname_p4.gif”
“lastname_firstname_p4.swf” or “lastname_firstname_p4.html”

Quotations you could choose from or select your own

“I can, therefore I am.” » Simone Weil

Write something worth reading or do something worth writing.
Benjamin Franklin

Be the exception

Well done is better than well said
Benjamin Franklin

I walk slowly but I never walk backwards
Abraham Lincoln

“I hear and I forget, I see and I remember. I do and I understand.”

“Wherever you go, go with all your heart.” » Confucius

“Everything you can imagine is real.” » Pablo Picasso

“Do what you can, with what you have, where you are.” » Theodore Roosevelt

“Eighty percent of success is showing up.” » Woody Allen

“Never, never, never give up.” » Winston Churchill