Type Talk 6

New branding posters for the London Symphony Orchestra (LSO)

Established in 1904, the London Symphony Orchestra (LSO) is the oldest symphony orchestra in London.  For its 2017/18 season, they have a new music director, Sir Simon Rattle,  the orchestra has introduced a new identity campaign using existing logo

Comment due by next class 4/24
How does his new branding work in terms of typography usage and  what concept do you see.

To get  more insight you can read more at:
https://www.underconsideration.com/brandnew/archives/new_identity_for_london_symphony_orchestra_by_the_partners.php

Existing logo by London-based The Partners,  designed  in 2004

 

New campaign below

 

 

 

 

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