Type Challenge 2

Due at the end of class time uploaded  to OpenLab

1. Pick  the  (bad) logotype  you selected for this week’s homework

Create a version that improves the logotype’s design.
Explore scale, contrast. repetitions. Black and white.

You can sketch first  if you would like

2 Use InDesign, Illustrator, PS create a document
export it as jpg
“last name_Firstname_typeC2.jpg” 3. Save your work to class WP page named:
Firstname last name Type Challenge 2
Give it Category “Type Challenge2”
insert jpg “last name_Firstname_typeC2.jpg”

  Keep In Mind the principles below:

Logotype design principles
SIMPLE
Remember, less is more.
This is one thing to keep in mind when creating a logo. Know your message. Tell your message in a focused and clear concept. Make it simple and clean. Do not distract with unnecessary elements. A good logo possesses few elements which are integral to the message.
APPROPRIATE
Your target audience will an important role to play in creating your logo. Logos need to be appropriate for its audience. For instance, the color or font type used in creating a logo for a children’s store will be inappropriate if used to create a logo for a bank.
Your logo needs to be appropriate for its purpose. Take for example , the Walt Disney logo is beautiful. However, it is beautiful for its audience but highly inappropriate for as a bank logo.
MEMORABLE
A logo should be more than graphic design. It serves as your identity, and symbolizes all that it stands for. It is your brand in design. When people forget your logo, they most likely have forgotten you.
TIMELESS
Trends come and go. Don’t follow the pack. Stand out.
Trends are trends. As a brand, you want your logo to stand out all day every day. As a brand you want your logo to stand the test of time. Pay attention to the font type, shape, balance of specific elements and capture the relevant features.