1A. Ethics in design, advertising, and marketing provide guidelines for the creative community to adhere to. Design ethics both protect designers’ work from plagiarism & copyright violation but also encourage financially safe collaborations on original projects. When designers ignore ethics, they create opportunities for lawsuits, fines, and fees.
In my internship, 100 Roses from Concrete’s Growth Initiative, we are already being introduced into the world of “free [and] fair use”.To prepare for client presentations and briefings, our creative team is tasked with creating slide decks to demonstrate our strategy, campaigns, & eventually our final presentation. In the creation of these slide decks, we are all conscientious of where we source our imagery from, whether directly from the client’s visual library or from stock image sites like Pexels and Pixabay, we ensure that the media we use are all non-licensable. Furthermore, in our ideation phase of the internship, we take caution to avoid ideas that are identical to those that have already been done by large non-profits or corporations in the past. We do this for a few reasons: to ensure that our marketing campaign is as interesting as possible, to carve out a new marketing strategy in our client’s niche that deeply resonates with our target audience, and to avoid accidental theft of intellectual property from our competitors. Another way design ethics is being implemented is in our final video we have the option to use National Geographic shooters that are partnered with our client organization. However, we have yet to clarify if these shots that we storyboard and they shoot would only be allowed to be used for the 30 seconds PSA it was intended for or on any and every other social media platform our client uses.
1b. For my internship we did not have to sign and NDA, however, we did have to consent to the use of our media for both promotional and educational materials that the organization would use or share in the future.
Resources:
Copyright AIGA
Use of Photography AIGA
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