After numerous rounds of verifying our Excel sheet document, we finally received the green light today to update the school’s heatmap data. A heatmap is a fantastic tool for visualizing information, offering an intuitive way to understand complex data. I like to think of it as a sort of heat sensor, where colors range from blue (cool and distant) to red (hot and close). In the context of our data, it’s more about shades of a single color: the lightest shade indicates the fewest applicants to Brooklyn College, while the darkest hue represents the most.

Taking the lead on this project was both exciting and challenging. Initially, I struggled to interpret the information on the map correctly. To get on the right track, I turned to John for some much-needed clarification. He pointed out the rubric at the bottom of the heatmap, which made everything click for me.

With countless zoom-ins on the map and a checklist on my phone to ensure I didn’t get stuck on one ZIP code for too long, I meticulously worked through the data. To keep myself organized, I added a color rubric on the side as a reference, ensuring I used the correct shades consistently.

After a lot of dedication and precision, I successfully completed the task. The updated heatmap now clearly displays the application trends for Brooklyn College, making it a valuable resource for our team. This project was a great learning experience in attention to detail and the power of visual data representation.

This current week for the internship, we got our weekly hours today emailed to us. I get to work 11 hours a week. It felt like a real job where everyone has different tasks. One of my tasks was to do more research on the school colors and what fonts to use. Then me and my colleague double checked the information we typed into the excel sheet of the amount of students from different places. I’m learning more about how art jobs work with a group of people and how different people work on different things at the same time. But also, we don’t always have to do art related things in the industry. We will be tasked with paperwork.

We’ve just kicked off our first project, and it’s an important one. Our task is to revamp a four-page infographic, and the section I’m tackling, with the assistance of my coworker, focuses on updating the map data. To begin, we crafted an Excel spreadsheet, carefully inputting the numbers representing student applications to Brooklyn College from various areas within the boroughs.

It was quite the undertaking, as accuracy was important. We wanted to ensure our data was precise and reflective of the real numbers. Despite the time it took, there was something oddly serene about the process. We were really focused on the task, almost finding a sense of calm among the detailed work.

For the work culture, because it’s a work from home job, we didn’t have to worry much about work attire but we did have meetings on zoom every week about the first project and future people that will be joining the internship. Whenever i did have questions, i would communicate via text or emails to my colleague.

Today, I had the opportunity to attend an insightful webinar titled “Navigating AI Creativity & Ethics in Digital Advertising.” The webinar featured speakers Kyle Spraker and Ritu Trivedi, with Angelina Eng serving as the interviewer. It was a fascinating discussion centered around the utilization of AI to enhance creativity and ethics in digital advertising, allowing companies to allocate more time towards creating impactful advertisements for consumers.

One question that particularly caught my attention was whether AI would replace artists. Kyle Spraker, one of the speakers, addressed this by emphasizing that AI won’t replace artists but rather alleviate their workload. He highlighted that while AI can assist in generating content, it lacks the human connection necessary to truly resonate with audiences. This insight underscored the irreplaceable role of human creativity and emotion in advertising, reassuring that AI is a tool to augment rather than supplant artistic talent.

i just started my internship and had our first meeting on the 29th. it was exciting to dive into what’s coming up. we talked about the projects ahead and what me and my partner will work on. right now, we’re getting into the details, like what colors to use, the school logo, and how we’ll share info. since we’re in the department of effectiveness at brooklyn college, it’s important that everyone can easily get the info we put out, including people with disabilities. our department’s pretty small, just a few folks including our boss and five other seniors. we’re all working from home, so we haven’t been to the campus.

brooklyn college, a public institution founded in 1930, has been a cornerstone of higher education for nearly a century. its mission revolves around providing accessible learning opportunities to individuals of all backgrounds, enabling them to acquire the knowledge and skills necessary for success in their chosen fields. with a diverse array of academic programs and a commitment to fostering inclusivity, brooklyn college serves as a hub for intellectual growth and community engagement. a notable historical moment in the college’s history occurred in 1963 when it hosted the influential activist malcolm x, underscoring its dedication to promoting dialogue on social justice issues and fostering a culture of critical thinking and activism among its students and faculty.

in our recent brainstorming session, my internship partner and i explored various innovative approaches to engage prospective students and the broader community. my partner introduced the idea of utilizing tiktok videos as a means to reach younger audiences and spark interest in applying to brooklyn college. inspired by the vibrant and dynamic nature of tiktok, we discussed ways to showcase the college’s unique offerings and campus life in short, engaging videos. additionally, i proposed leveraging the iconic wes anderson aesthetic in our design materials, drawn to its timeless simplicity and colorful palette. by infusing our content with elements of popular culture and contemporary design trends, we aim to create visually appealing and relatable marketing materials that resonate with our target audience.

We had our second meeting on zoom and My first task for my internship was to look at the guidelines for accessability and colors again. There was alot of useful information i wanted to use. For example:

I liked the colors the school picked out because i thought we would just be playing around with the basic marron and gold colors but this suprised me. Also the type that was picked out looked cooler against these colors which brings the persoanlity of the school out.