BUF 3300 focused on key issues affecting international retailing with consideration of the global consumer’s welfare. it provided a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.
working in a team of four, my teammates and I provided a rationale for investigating the apparel and textile complex in California on the brand Reformation- focusing on the interrelationships and interdependence among the countries in the region, and between the region and other regions of the world, and among such factors as geography; climate; natural resources; population and demographics; technology; culture; the economy; labor and employment practices; fiber, fabric and apparel production, distribution and consumption; and import/export trade policies and practices.
We also analyzed issues facing the population and soft goods industry of the region with respect to ecological sustainability by reference to class readings. and we showed the strengths and weaknesses of the region within the global textile
complex.
