Terms

Tautological 

Syntagm 

conotation means to point toward something

denotation is its literal meaning. 

Analysis

Barthes explains that when words accompany an image the image loses its freedom to be interpreted. the image is a slave to the text that accompanies limiting the interpreters ability to ascribe meaning where there may be none, or to ascribe a separate meaning altogether. 

When an image contains words, it requires you at the very least to know how to read the words within the image to understand its meaning. 

Advertising contains no literal images as it’s advertising’s job to point at greater meaning. 

At its barest state the meaning of an image is exactly what it is. Meaning at its very core an image has at least one meaning.

Photograph representing the here and now and the there and then is interesting. 

The literal image is the basis of the symbolic image. 

The more technology we develop to view and create images the easier it is to hide the true meaning of those images under the literal image.