Terms I didn’t understand:

Etymology Imitari Semiology Agglutinations En abyme Connotational Italianicity

The article talks about the usage of words and imagery as well as its coexistence as a whole. It speaks about the example of a Panzani advertisement and its use of imagery as its primary source method to express the message, while the logos/caption on the product serving as a sort of support of the ad. The article speaks of the potential disconnect the usage of both actual sentence and imagery would have had for the advertisement.