After reading, I think that designers should be able to design in a way that they can express themselves and do not hold themselves to the rules of old typography. Designers have to be flexible with their work, creating many variations of design. However, the designers in these readings, say that there is a need to create something for everyone with clarity and an understandable message. 

Tschichold studied the old typography but after visiting the Bauhaus exhibition, he was mesmerized by it and understood that it holds a sense of beauty and clarity. Tschichold wanted to get rid of the boring symmetry of the old typography and embrace the new typography with a predominantly asymmetrical style. He believed that an advantage of asymmetry was in its appearance which is optically more effective than symmetry.

As of Gerstner, he was a designer who worked on a combination of art and science. Gerstner came up with “the morphological box of the typogram”, containing a variety of design solutions. This is a “box” of solutions to design problems with a description of what can be combined or can not. Gerstner also used grids as a solution to flexibility and creativity with the design. I think this was the first step towards the grid system we know today–the Swiss-style.

Muller-Brockmann also used grids to help create space, order, and clarity in design. As he said, “the designer’s work should have the clearly intelligible, objective, functional, and aesthetic quality of mathematical thinking.” Designer should really be able to communicate the message of his design clearly, make that design successful if he can.