In Roland Barthes’ “Rhetoric of the Image” essay, he explains how images hold and convey meaning through three messages, linguistic message, non-iconic decoded message and coded iconic message. Signs, signifiers, and signified are used within images as a written language to help communicate the message. Barthes simplified the science of advertising, breaking down the three messages. We understand this information because of our cultural awareness, social and personal experiences. Looking at the image a product or service advertisement content is used to explain the message.

If you read the notes, excuse my chicken handwriting