Assignment 6   

After reading these articles I’ve come to a conclusion that designers are people who use design to express who they are and what they do, it is a method to to stand out from the crowd and everyone has their very unique style of art. On the other hand, a good designer designs things not just in whatever style he wants but also clarifies his intention of the objectives and makes people understand easily.

Tschichold believed that a design shouldn’t always follow rules, thus why he wrote this article “the new typography.” In the traditional old typography the arrangement of every unit has its own place to be placed on a certain axis, sacrificing additional imagination, work and creativity.

Gerstner stated that creative decisions are made by feeling but with intellectual criteria, and he came up with the morphological box of the typogram to run designs like a program, Gerstner in today’s world will be known as a programmer who wrote this morphological box program that runs elements of designs in a grid. It is a system that goes through components, typeface, colors, and decides which would go with each other the best.

Brockmann also believes that using a grid can demonstrate how much a design cares about his work, like Gerstner, Brockmann used a grid to clarify the laws of universal validity. Brockmann thinks that following the system of design is a way to express how professional one is, and also to demonstrate one’s intelligence in mathematical thinking and the quality of the work.