According to Jan Tschichold, Karl Gerstner and Josef Müller-Brockmann, how should  be designed? I personally do not judge any design however, below are my thoughts

We read about how designers should be able to design in a way that they can express themselves. According to Jan Tschichold, the design should be based on the differences between the old typography and the new innovative typeface. Most of his work is in red and black color. Hence, I firmly believe that this place is the main goal of every designer, to create something that everyone can receive and understand clearly. The goal of old typography held a sense of attractiveness and clearness, but Tschichold points out that new lettering also had a feel of simplicity and clarity. When we design with a purpose and incorporate details that improve the functionality, we are able to develop a great design

When we design with a purpose and incorporate details that improve the functionality, we are able to develop a great design. There are some points that our three designers above agreed on. Even though, Müller-Brockmann’s approach is more general, he details the benefits of grids in his article and gives insight into how the grid system “implies the will to systematize” (pg63). However, they state that the typographer not only has to choose the font, but also figure with its weight, height, color, arrangement of lines. There is always a group of solutions, one is the best under specific conditions. Because grouped colors, fonts, sizes (from reading: basics, colors, appearance, and the expression) can be generated behind text and design. They also state that what sets the design apart is the ability to decide where you want to place illustrations, text, and more. Depending on the position, you can get any type of result. Some examples in the article show how complex a design can appear in terms of the shapes used, but the text itself is still well organized such as how letters are formed and are located grids or number of spacing areas by these illustrators.

In conclusion, the value of the text and not be designated according to the way we want to do it, exactly as a technological or natural element had been designed according to their functions.