According to the readings, Herbet Bayer’s text “On typography” talks about how important typography is for the Bauhaus, looking for universal typography that sought clarity, consistency, precision, and balance between the black of the ink and the white of the paper. He also talks about the adaptation of the artist and typography with technology, where it is used as a tool for mass production. He also criticizes the importance that society has on typography. Bayer says that typography “it has no adequate place of recognition in our institutions of culture. the graphic designer is designated with the minimizing term “commercial” and is generally ignored as compared to the prominence accorded by the press to architecture and the “fine arts.”. And it is true, many people do not take into account the power and usefulness of using different types of typography correctly. For example, I’ve seen a lot of “watch out” or “watch out for the dog” signs in the comic sans font, when it evokes a childlike tone. Also, very few people I know the importance of different fonts like Helvetica or Futura.
I also find the Typophoto that László Moholy-Nagy talks about very interesting. I like the combination of the shape of the letters with photography. I find it interesting and adds visual value and a unique aesthetic to the typeface. his mission was the inclusion of technology in art, in the case of Typophoto the mixture of the camera with the abstract forms of letters.