The articles that I’ve read had interesting perspectives about typography. First, I love typography, and when the article Graphic Design Theory: Readings From the Guides mentioned typophoto I was asking questions like, “What is that?” A combination of type and photos, searching them online, I ended up realizing I’ve seen typophoto before. “Photography is highly effective when used as typographical material.” When photos are used, for them to be impactful is to develop into a typographical format. Not only it will look like an illustration but it does create a visual communication with its details.
“typographers envisioned possibilities of deeper visual experiences from a new exploitation of the typographic material itself. they called for clarity, conciseness, precision; for more articulation, contrast, tension in the color and black-and-white values of the typographic page.” Typographers select specific fonts for visual content that develops a better understanding through the designs. When I’m in the process of selecting fonts for a design, I ask questions to myself, “Why this font? How’s it related to this design? Why is it big or small?”
“…we do not read individual letters, but words or phrases.” This line is really confusing, I’m not sure if the author is saying readers tend to skip letters because we’re aware that is a single letter and it’s not important. Unlike words and phrases has a summary that the reader can’t miss. “text in color black printing on white stock, because of its extreme opposites, is not entirely satisfactory. the eye forms complementary images.” When the font is in the color black on a white cardstock paper, it ends with a bad result because the eyes create enhance images. I don’t recall this happening to me but I would like to hear what others have to say about that line. Also, I’ve found it interesting how the last article uses lowercases after a period, it does make a huge difference because I’m asking myself, “Did the author do this because the reading is about typography?”
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