According to Munari, design should play the role of visual problem solvers in our lives and culture. Designers should be able to question why this symbol, picture, typeface, colors, forms, signs, or signals was chosen for this sign. Also, designers or artists would view the poster by showing typography, a color scheme, an alignment, a hierarchy and other aspects that might not be as noticeable. In Munari’s view, what separates the field of design from other types of “creativity is the means and approach to solving each design problem. The designer must meet for the client’s needs. That’s one of the services that a designer wants to do. Every task of design asks the same question: How do we reestablish “between contact the art and the public?” (Murani, page 32).
According to Helen, designers should focus on theoretic problems that cannot be solved, because important writing also encourages new problems and opens new theoretic guidance. Ideas like this bring people together around common issues. Designers entering the field today must master an astonishing array of technologies and be prepared for the ever-changing conditions and demands of the industry. The most urgent problems facing designers today are authorship, universality, and social responsibility.
A designer responsible for solving these problems because If it’s hard to make rules for new things in our society, and early design world were built on ideals of anonymity, not authorship (Helen, page 8). As the field shifted toward a more
subjective design approach, social responsibility moves out from designers and they care about themselves more than before. Universality is the amount of “work moving out from this universality and the resulting, blurring of singular vision would overwhelm the minds of even the avant-garde”.(Helen, page 9)