Overview

Project 2: TYPOGRAPHY as EXPRESSION

Exposes the student to the creative and sometimes more playful aspect of type and lettering.

What are the differences between creating lettering and using existing typefaces?

How can we achieve a message with the use of a existing typeface or how we can in contrast, experiment with material and resources to create playful lettering. 

Project 2 material and assignments are are covered in classes 11 to 19

This project contains multiple assignments:

  • Creative Typography (with existing Typeface and process). Use of Sans Serif Typeface and design elements such as scale, placement and character repetition or omission to create a brand-like mark.
    Discussions include: 3-D product and AR
  • Lettering (Favorite Food or Pastime)

Learning Outcomes

Understand the use of typography as it relates to expression and creativity.
Understand process (sketch to final piece)

Instructions

Provided during class

Due Date(s)

See class schedule

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