Christopher Brunson

Graphic Communication

March 2014

                                                             Three Article Summary

         The first article from FastCompany.com, talks about how David Butler’s revamped design of the Coke drink has helped boost it’s sales from the slump it was in from Pepsi’s rebranding of products like its Gatorade-G and Tropicana Orange Juice. What Butler has made was a Ferrari-inspired beverage dispenser, the Freestyle fountain, and it dispenses more than 100 different Coca-Cola variants. The thought process was how to get customers that have been increasingly moving away from carbonated drinks and to offer the maximum variety within the cramped confines of restaurants and/or cafeterias.

         The second article from FastCompany.com, talks about Google’s desktop operation system called Chrome OS and how it can be a good thing to offer certain aspects of its system or free and how it has its disadvantages. Over some trial and error, Google is learning the lesson that customers are actually willing to pay for things because it instills some kind of better reliability when something goes wrong. Their competition in the market are Microsoft, Apple, and Android.

          The third article, which comes from The New York Times, talks about an Adobe product that caught the writers eye. The writer happened to stumble onto seeing one of the many new touch applications for tablets and the one he saw was called Adobe Photoshop Touch. To quote Mr. Kevin Lynch who is Adobe’s System chief technology officer, “The creative process had been tied to a keyboard and mouse until now, and we want people to be able to touch the screen to create, just like we all used ti use pencils and X-Acto knives in the past.”

I found this image of Hendrix and looked up a few quotes from him. I felt the font I used complimented the atmosphere of the image

 A quote from one of my favorite childhood shows. Drawn my me and I used a font that look related to the games font