Standardization

All of our jewelry pieces will be sold as standard products throughout the world. Standardization means that no matter where in the world our products are being sold they will look the same (Sternquist, 2007). So the jewelry you purchase from our company in Australia would look the same if you were to purchase the jewelry in the United States. The reason we use standardization in our company is to promote the quality of the Australian silver and opal which all of the products are made with. We want to promote the Australian name in the fashion industry internationally by selling quality products.