The four stages of retail include, introduction, growth, maturity, and decline (Sternquist, 2007). Out of these four stages this Australian based company is currently in the growth stage, as the company and products are still very new and needs to be established. The growth and adaptation stage is vital in establishing your company in the industry and if executed properly should be when sales begin to increase, showing a positive flow of business and profits (The CFI Team, 2022). This Australian silver and opal jewelry brand is new to the market and currently establishing a space for itself in the jewelry industry, there has been continued growth for the company that is expected to increase after expanding internationally.
International Retailing Project Canberra Jewelers: Fine Australian Jewelry
