My supervisor is Bradley Burford, the manager of the Office of Public Affairs of the New York City College of Technology. I came across this internship through the college and the post that was available on the Internship Coordination Site here in OpenLab. I ensured I emailed Bradley; he was willing to work with me and trusted my skills and time management. The type of interview was via ZOOM, and he asked me about my availability and scheduling times. The job offer was given on the stop, and I immediately took the opportunity.
The time and availability were very concerning for me because, as we all know, we have different lives and things to do, so time was crucial for me. Thank God Mr. Bradley was with me, able to work all the time, and all the artwork was provided and sent via email. The emails and communications also included Peter from IT (Information Technology). We also had a Zoom meeting, and we went over some guidelines that were expected when it comes to design work and layout.
I learned that public and private education are different. You know other things in various places, such as maintaining consistency in your work and not having the necessary tools to do the job. Other departments could be faster and take a long time to respond to text messages, emails, and other forms of communication. Sometimes I would send some arrangements or designs to my supervisor, and I would have to wait a lot of time to get suggestions and feedback.
Diverse people holding different puzzle pieces illustration. Freepik (Credit)
I’m working this semester at the same academic institution that I study
Location 300 Jay Street, Brooklyn, NY 11201 (At the foot of the Brooklyn Bridge, Downtown Brooklyn) History Founded in 1946 as New York State Institute of Applied Arts and Sciences. Became part of CUNY in 1964. In 1971, it merged with Voorhees Technical Institute (established in 1882 as New York Trade School). Website www.citytech.cuny.edu President Russell K. Hotzler, PhD Three Schools:
School of Arts & Sciences School of Professional Studies School of Technology & Design Faculty: 408 full-time 1,005 part-time
The department I worked in was the Office of the President and Public Affairs. I saw different aspects of the NYCCT website. My internship was entirely remote, and I was instructed to design some items for the landing page.
Credit: New York City College of Technology
I chose this photo from the City Tech Website, as we are celebrating the 84th Commencement Ceremony at Barclays Center in Brooklyn, and these are the Valedictorian and Salutatorian. Assuming that both have maintained an excellent GPA, the institution is giving back their honors. Elaine is graduating Summa Cum Laude, and Hanna as well.
Figma is a fundamental design app that allows creatives to use a high-end interface right on the browser. Having the ability to create good quality artwork. Indeed, it is a vector graphics editor with so much to offer to graphic designers.
At the same time, it has a great tool that allows collaboration with other designers and the ability to create teams
The plugins are an excellent way to integrate shapes, imagery, and typography into your design, instead of looking for assets and different kind of pictures to support of design or idea.
This app is the one that all graphic artists should have on their phones. It makes designing and putting layers together, applying shadows, and creating pieces for reels, Instagram posts, and even TikTokser have a smooth experience and is easy, fun, and valuable. It allows the user to apply filters and different tones.
The retro feature allows you to convert an actual photo into a vintage design and turn your modern photo into a 1960s picture with this app filter.
At the same time, you can create different albums and personalize your experience with the app.
Another cool feature is that you can change the background from your phone without using your desktop computer. It does give you a lot of options and filters to choose from such as reduce the temperature of the photo, the shadows, and even highlights.
The outstanding feature of choosing different free images from the app significantly boosts your design, especially when you do not have a lot of assets and have not fully completed your portfolio.
I use this app almost daily to edit my photos, making them more accurate, significant, and meaningful. Overall, for me, it is the best Adobe Creative Suite app.
First, I got to the building around 5:55 PM in Brooklyn and was immediately directed to the 3rd floor, where the event was about to occur. But these lights and textures caught my attention, so I decided to take a cool picture and edit it in Photoshop to create a dramatic contrast.
I was a little nervous initially because English is not my first language, so I knew I was about to get on stage and create my elevator pitch! While i was getting inside the elevator (a literal elevator) where it would take me to my “Elevator Pitch” Networking Event. But before i was thinking about all of this:
OUTLINE MY TALK I started by creating my material using bullet points. I actually didnt not add any detail at this stage; I just wrote few notes to help remind me of what I want to say.
Who am I?
What do I offer?
What problem is solved?
What are the main contributions I can make?
What should the listener do as a result of hearing this? FINALIZING MY SPEECH.
After my outline, on my material, I can finalize the speech.
Everyone knows themselves, so trying to sell yourself and highlight what you’re unique about can’t be an issue.
After locating the “creative room,” I presented myself and gave my name, and they placed me on the guest list.
After we were settled in, everyone could pitch their elevator and introduce themselves to the public to “break the ice.”
It’s time to dive into it!!
Create your pitch in five steps, to be effective.
According to panelist Jessica Sinclair, you should think about and write down your top work and school experiences using the STAR Method (Situation, Task, Action, and Result). Choose one one-to-two experiences you want to pitch.
Shorten each story to a sentence or two focusing on your actions and the results of those actions.
Analyze the common themes:
What are you good at?
What do you like doing?
Are you a problem solver, analytical thinker, effective communicator, innovator, etc?
Tailoring your pitch for the audience/person you are speaking to and the setting you are in
Put it together and make it conversational. Add a question to the end of your description or offer to help someone with something they are working on.
On the other hand, another excellent piece of advice is that before introducing myself, I have to take time to record my voice. This helps with the “ummm” pauses, and I can listen to my tone.
I start my pitch by saying my name, smiling, and extending my hand for a handshake. To add more pleasantry, I should add, “It’s nice to meet you.” I should also make eye contact, and if my palms are sweaty, I shouldn’t shake my hands.
After I have developed all my ideas,
This is where you’ll give a brief summary of your background.
Please include the most relevant information, such as your education, work experience, and/or key specialties or strengths.
Think outside the box and be truthful but creative
Mention if do community service, leadership roles, are you a alumni etc
You have 60 seconds or LESS TO HOLD THEIR ATTENTION.
This step will depend on how you’re using the pitch.
How can you help them with EYZ?
The “ask” of your pitch could be a consideration for a job opportunity, internship, or to get contact information.
This is a good opportunity to explain the value you’ll bring, why you’re a good fit.
“If I work for your company I will turn around your sales with my efficient software”
At the end, we must finish strong, no matter what.
And finally, the greatest advise that Ms. Sinclair gave to us was:
Take your time
Make it conversational
Express confidence
Remember the 3 Cs for giving an elevator pitch: Cool, Calm, Collected
I was then instructed to change the background color and create a better and more modern environment in the design. Then, I proceed by adding a more diverse, and at the same time, we’ve had a ZOOM call with me, Bradley, and Peter from IT. Peter requested to use a new font or typography related to the body of the text or paragraph.
During the course of this webinar videocast, we are going to cover several topics that accoding to the host, are critical during the transition from Graphic Design to Web Design.
Host: ELIZABETH ALLI from San Francisco, California.
What the talk will cover:
How to think like a UI/UX Designer
The skills you need to learn
How to gain UI/UX experience
How to create a portfolio to showcase your new abilities and work
My takeaways
When we talk about “design thinking” there are several steps and things that are always taken into consideration, in other words, is a phase we use before taking any decision in the design process:
Empathize
Define
Ideate
Prototype
Test.
At the same time, when we put everything together, it creates a relationship with people, consequently bringing different behaviors into our community. There’s a personification for each “user” that will or will not identify himself with the design, so we must go back to strategy and refine our decisions.
Graphic Designer and UX Designer way of thinking:
As graphic designers, we talk and think about text, patterns, texture, colors, shadows, shapes, and light. However, designers are concerned with reactions, movement, action, interaction, users, motivations, and UX-UI. As graphic designers, we may be experienced in branding and campaign development. Still, we might need to be more experienced in the interaction of users and how the user behaves. On the same topic, graphic designers are to understand typography and color, but at the same time, they have to ensure that both tools work together. However, getting a position in UX-UI gets different, and this is because the role changes to be more focused on the interface and how the user will interact with the website or app.
According to the host, the UX-UI software that designers should spend more time on, as far as the prototyping, is “SKETCH” and the other one is Figma, which is for Mac users, and Adobe XD also offers tutorials; however, this last one is kind of slow. Challenges are always “challenging” when learning other skills in the design industry. Figma gets on top of the line regarding web design development. Competitive research is imperative when a designer wants to dive into the target audience for any design project that wants to get into.
My takeaway: Both graphic and UX-UI designers are different in the design process because they consider other parts of the design that interest them. Still, more importantly, I now know the difference between both. The scope is one of the most significant differences between graphic and UX design. Graphic designers focus on visual elements.UX designers take a broader perspective by focusing on the interaction between a user and a product. Graphic design is often just one part of the more extensive user experience. Again, going back to my statement, graphic designers pay more attention to color, patterns, shapes, scales, and typography, while UX-UI designers pay more attention to the user’s interaction.
The day has arrived when we all want to connect with people working in advertising and visual communication! McCann helps brands build the most meaningful platforms that drive exponential growth and leave a lasting impact on culture.
Today, April 9th, 2024, I had the pleasure and the privilege of being invited to this meaningful networking event where we all asked questions and engaged with leaders’ interactions. We first registered upon arrival at the Lobby of 622 3rd Avenue, New York City, NY. We were instructed to proceed to the 26th floor and after getting there, we were asked to have a seat and get comfortable, mentioning our names and getting coffee, drinks, or anything that would make our stay enjoyable.
We also had an opportunity to connect, exchange LinkedIn Profiles, and build a “new network” that would definitely help us to possibly get jobs in our fields. At the same time, I know we were also being evaluated while all of us were also networking and exchanging new ideas, and projects and acting as new professionals of Visual Communication.
Recruiter Panels. Where all of us had an excellent opportunity to show off our artwork and communication, graphics and photography skills, and express our desire to be part of this fantastic world, that is the advertising.
We also listened to interesting stories of the panelists explaining how they got into their dream jobs, highlighting the importance of networking in advertising and applying our passion for our beautiful academic careers. They also asked for our portfolio link, resume, and any other pertinent information to be contacted after they reviewed our content. We see a recruiter in the picture shown above, where she asks questions to the applicant, giving feedback on their resume and possible internship opportunities in the upcoming year. I think that the fact that we got a great review of our resume, it makes a good difference since we can make changes and make it more appealing and more interesting.
Here, we see the extensive advertising network under McCann’s umbrella and the partners contributing to this enormous advertising company, changing people’s lives and creating innovation worldwide. It is essential to mention that McCann is one of the biggest advertising agencies with many partnerships where we can work, not to mention the opportunities and the ability to bring a lot of diversity and, of course, different perspectives that can enrich all the different companies.
A great feature: Most companies provided a QR code for us to scan and send our resumes, which eventually will be reviewed by all partners.
In conclusion, my perception regarding advertising and graphic design has changed. It is imperative to consider the importance of interacting with different people in the professional area in which we have decided to work. The possibility of attending this important event has really motivated me much more than I already was to continue fighting for our goals; if we see that a door has closed, we must continue knocking on other doors and new horizons, which will bring new opportunities. Indeed, advertising and marketing are all about coming up with unique and innovative ideas that can capture the attention of your target audience. By studying advertising and marketing, you will learn about the different techniques and strategies used by marketing experts to create compelling campaigns.
