Project Description
Portland Oregon is a city well known for its beautiful natural features as well as it’s population of bicyclists.As we gather together to end world climate change we continue to find ways to attract healthy habits as well as healthy choices.
Introducing Biketown x Nike.
Launching a campaign on social media, to begin with encouraging tourists and locals to download the app for a fun rewarding ride. Using the Biketown app, individuals will be able to unlock, scan, ride, and collect rewards along the ride. By creating a fun adventurous
experience for our riders. Providing 2 separate bike trails amongst Portlands landmarks! Each route will provide rest stops in which individuals will have to stop scan and post. using hashtags to collect points.
