Belen’s E-Portfolio showcases a multitude of projects crafted during her years of education and learning opportunities. She has meticulously incorporated design elements, including typography, imagery, and branding, to enhance the visual appeal of most of her projects, with attention-grabbing components.
Observations
One noteworthy observation from exploring her work is a branding project she crafted in 2023 titled “Del terreno.” This project, focused on packaging design, reveals a profound understanding of the reasons behind her design choices.The narrative behind the project and how seamlessly she linked it to the social issue of climate change has been a source of inspiration for her creation of the chocolate brand. Her thoughtful selection of colors, symbolizing various weather components, and drawing inspiration from topography, particularly the diverse elevations in Venezuela, have played a crucial role in cultivating the renowned cocoa bean.
The decision behind the logo creation was inspired by the shape of the cocoa bean leaf, which serves as a unifying element for the brand.
