Throughout the Apple advertisement video, we can see how a variety of colors are being used. Right at the beginning of the video, apple’s think different campaign logo appears. This reminded me that the creator of this logo was the French type designer, publisher, and punch-cutter Claude Garamond. Also, the  use of different colors throughout the video reminded me of a color wheel or a color bridge as we have seen in class. The way apple uses colors and animations to portray their products throughout the video is enjoyable.