Headphone: Beats By Dr. Dre (BEATS ELECTRONICS)
- Beats Electronics is a subsidiary of Apple, that produces audio products. Headquartered in Culver City, California, U.S. The company was founded by music producer and rapper Dr. Dreand former Interscope Geffen A&M Records chairman Jimmy Lovine.
- The subsidiary’s product line is primarily focused on headphones and speakers. The company’s original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of its subscription-based streaming service, Beats Music.
- Usually, their ads are created very dynamic and with joviality, focused on young people, and with a refreshing, striking, colorful design. The style grabs the people’s attention, because it’s contemporary company, founded in 2011. Especially young people love their products, because represents euphoria, drama, and it’s joyful.
- My first image would be: A young girl or guy listening to progressive trance music, or pop music, holding the headphones with their hands, and at the same time laughing and dancing. The wire would be visible, providing to the picture a touch of “TECHNOLOGY” and studio environment, i would also include the “Beats STUDIO” Wireless, which is another product of the company.
- The second picture would be: Listening to any kind of music, since they can be happy and express themselves.
- I personally have a pair of Headphones, red and black, and i will bring them to the class next Monday so the group will be working together.
Hearing Loss PSA:
- According to the Article “Healthy Hearing Campaign in New York City” Exposure to sounds that are too loud or loud sounds that last a long time can cause noise-induced hearing loss. So, in order to prevent hearing loss, New York City would develop an awareness campaign, where it warns the population, specifically young adults, that if they listen to loud music in the not too distant future, they may develop hearing problems , or even lose your hearing altogether.
- The communication problem is that, we have to create a campaign to warn people and show them how DANGEROUS it can be to listening to music at high volume.
- The audience, to my knowledge is the YOUTH.
- My ideas would be: One picture showing a young person taking off the headphones, with a uncomfortable face gesture, showing that the volume it’s very uncomfortable for ears.
Cesar Infante
Which campaign for beats are you planning to work with? The b yourself, etc campaign is bright and cheerful. The other campaigns though tend to be darker and edgier. Remember that you are shooting in the studio not the park or at a beach. Are there other ways to say recreation but in the studio? Maybe with wardrobe or props?
I do think that an image of someone taking off headphones could work for the hearing loss psa. The message is to take breaks. I would suggest having the model try different expressions. It might work better for him or her to look happy and relaxed taking off the headphones to emphasize that this will have a positive outcome. Try both and see what works. It is also going to be challenging in a still photo to create an image in which the model is clearly taking off the headphones and not putting them on.