Today’s agenda
- SEO Basics
- Google Analytics
(MOE TRACKING CODE – Please paste tracking code befor the close of </head> tag in the document)
SEO Basics
- Indicate page titles by using <title> tags
- Page title contents are displayed in search results
- Accurately describe the page’s content
- Create unique <title> tags for each page
- Create brief, but descriptive titles
- Make use of the “description” <meta> tag
- A page’s description <meta> tag give search engines a summary of what the page is about
- Descriptions <meta> tags are important because the search engine might use them as snippets or blurbs for your pages
- Accurately summarize the page’s content
- Use unique descriptions for each page
- Improve the structure of your URLs
- Simple -to-understand URLs will convey content information easily
- URLs are displayed in search results
- Create simple directory structure
- Make your site easy to navigate
- The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important.
- Create a natural flowing hierarchy
- Use mostly text for navigation
- Write better anchor text
- The anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag
<a href=”…”></a> - Choose descriptive text – the anchor you use for a link should provide at least the basic idea of what the page linked to is about
- The anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag
- Optimize the use of images
- Image-related information cab be provided by using the “alt” attribute
- the content of the “alt” attribute provide information about the picture
- Use brief text, but descriptive file names and “alt” text
- Use heading tags to emphasis important text
- Heading tags are used to present structure on the page to users.
- The most important <h1>, and the least importnat <h6>
Example <meta>tags description, keyword and author
Read more Search Engine Optimization Starter Guide – Google
Google Analytics
www.google.com/analytics/
- Create an account
- Fill in the relevant information
- Click Get Tracking ID
- Copy the tracking code snippet
It’s in a box with several lines of JavaScript in it
- Paste your tracking code into every web page you want to track. Paste it immediately before the closing
</head>
tag.
If you need to access it the tracking code again:
- Sign in to your Google Analytics account, and select the Admin tab. From the ACCOUNT and PROPERTY columns, select the property you’re working with. Click Tracking Info > Tracking Code.
Assignment:
Write a list of keywords appropriate for site.
Implement analytic services on final portfolio site.
Export a google analytic reportas a PDF and put into your site folder. for the final class.