Syllabus

Course Description
A required course for all Advertising Design and Graphic Arts students. Topics include creative user interface design and best workflow practice. Students will design a website using an (X)HTML template, and will develop design, typography and web programming skills. (X)HTML and CSS will be taught.

Over the semester, you will:
Design and build an effective portfolio site
Gain a solid foundation in current markup languages and applications.
Explore industry standards in layout design and functionality
Upload a fully operational site to a personal URL

A large emphasis will be placed on awareness of the design world by observing the principles of design in our community: books, publications, web sources, museums and graphic art organizations. Students are expected to gather reference materials for all their projects

Student Learning Outcome
A student passes this course when s/he:
Displays working knowledge of HTML and how it functions; learned how the internet generally operates and can use this knowledge to better strategize in designing.
Is able to hand code rudimentary web pages: links, styles, images, meta tags
Has created and purchased relevant URL and is able to ftp to it using Dreamweaver
Understands image optimization for the web
Understands and can compose CSS (style sheets)
Shows proficiently in creating usable, well-crafted web designs in Photoshop, then converting and coding with Dreamweaver
Has created and published a working contact form
Has published a fully operational portfolio site and knows how to use the admin panel of their ISP account.

Grading
90% = Course projects/assignments
Project  (Portfolio Site)              40%
Assignment                20%
Midterm (Quiz & Site Design)    5%; 10%
Final                    15%
CP/P/A                10%
(Class preparation/participation/attendance)

Recommended text
HTML & CSS, Design and Build Websites
Jon Duckett; Wiley & Sons, Inc., 2011

Required Hosting Provider:
Kionic – http://www.kionic.com

You will purchase a URL and host it at Kionic. Approximately $40 for a year, depending on how you choose to pay. You must have this service to participate in the class at all.

Other Resources
Kionic.com, godaddy.com, www.w3.org, www.lynda.com, www.w3schools.com