Harold, Marlon, Francisco
Dear to whom it concerned
The company we researched was video game company Rockstar Games. Which was founded in London in 1998, by brothers Sam & Dan Houser. Rockstar has locations spanning around the world, to UK to US. Rockstar games is owned by the Parent company Take 2 interactive software. Rockstar games has made their earnings from its various video game software adaptations and video game merchandise.
Rockstar games mainly targets gamers aged teens to adult. The GTA series their more well known franchises being rated M. Franchises like the Midnight Club being one aimed at a younger audience than what they mostly target. Rockstar, which is very infamously known for its controversy and making strict mothers around the world very mad etc. At one occasion they were threatened with a very rare “A” only rating. Which as a merchandise point of view, will turn to many people off and can hurt the game, and how much they’ll sale. Nonetheless the controversy more than less absolutely fuels the fire, and makes their games and the company more iconic and gain more media attention and money.
The customer service for Rockstar games, as limitless, and very wide. At times they’re usually banned in places, and seemed as a wrong thing, they have a lot of fans/customers. GTA 5 alone, (their latest game) broke records worldwide. So its safe to say that there’s a lot of people hooked into their games, even their lesser known games, have fans and cult followers. Regardless if its banned, or if the gamers are not the age limit, fans still find away to get ahold of their games. Rockstar games is known for its innovative advertising and marketing tactics.
In May 2011, parent company Take two Interactive software earned 1.14 billion dollars the bulk of which was earned through their subsidiary Rockstar games.
According to rock-star’s website, the company advertises its product/service through twitter, facebook, YouTube, Google+ Instagram. The company also has a social club. There might be more ways, in which the company advertises its products; such as media and newspapers as well.
According to Hoover’s, Inc; some of the top competitors are the following: Electronic Arts Inc, Microsoft Corporation, and Activision Blizzard Inc. Just like rock-star, these three top competitors make incredible games and consoles. They have so many advantages in the entertainment industry as well as rock-star games. “Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets”. Microsoft corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells software, consumer and personal computers and services”. “Activision Blizzard, Inc. is the American holding company for Activision, Blizzard Entertainment and Sierra Entertainment, headquartered in Santa Monica, California, United States. In 2009, Activision Blizzard was the world’s second-largest gaming company by revenue after Nintendo”.
Hoover’s, Inc
Wikipedia
Activision Blizzard Inc
Microsoft Corporation
Electronic Arts Inc
http://www.rockstargames.com/#
