Instructions
Today and Wednesday, we will split up into small groups (of 3 or 4) to research and deliver brief presentations & one page reports on NYC-based tech and media companies.
Led by a group leader (I will choose this person randomly), each group must choose one company to focus on. The group leader’s responsibility is to ensure all work is done by the end of day Thursday, and that all group members share this work equally.
GROUPS (names in bold face are group leaders)
A — Sam, Shrehyar, Michael, Juan Lu
B — Amelia, Yishi, Vivian
C — Francisco, Marlon, Harold, Cynthia
D — Nestor, Chris M., Pratik, Juan
E — Catherine, Meredith, Carla, Luis
FINDING A COMPANY TO RESEARCH
If your group already has a company in mind, great! But, to further research NYC-based tech firms, visit these sites & articles:
- http://www.digital.nyc/startups?collection=We+are+Made+in+NY
- http://www.businessinsider.com/cool-startups-to-work-for-in-new-york-2014-10#
- http://www.forbes.com/sites/shamahyder/2014/09/08/15-tech-companies-taking-nyc-by-storm/
- http://brooklyntechtriangle.com
FORMAT
Your reports must be posted as a blog by the end of class on Wednesday.
CONTENT
Your reports should include the following information about the company:
Founder/Co-Founders: Who founded the company? Are they still involved in day to day operations?
Office/Headquarters: Where is the company located? Do they have a single headquarters, or do they have locations throughout the country/world?
Investors: Who invested in the company when it was in its start up phase?
Products/Services: What does the company offer its users/subscribers? Services, products, consumer goods?
Method of Making Money: How does your company make money? Through advertising, subscribers, royalties, affiliate purchases, lead generation, selling data, or freemium payment models? Describe in detail.
Revenue: How much revenue did company earn in 2014? (Find the most recently available data. This might be difficult.)
Target Customers: Who are the target customers for this company?
How many current users/customers, etc: How many customers do they currently have?
How does the company advertise its product/services?
Competitors/Competitive Advantage: What companies offer services/products that compete with your chosen company? What sets your chosen company apart from its competitors?
Works Cited: You must document all the websites and articles you use to find the above information. Simply include a list of websites at the end of the blog post.
Wednesday 3/18
Schedule & Instructions
6:00 – 6:40: Group Work
6:40: Team members submit work to group leaders
7:15: Group leaders submit blog post, categorized as “Group Reports on NYC Tech Companies”
