Golden Rule

Golden Rule- The Golden Ratio is a mathematical ratio. It is commonly found in nature, and when used in design, it fosters organic and natural looking compositions that are aesthetically pleasing to the eye.

Informal– It gives the artist a sense of harmony to the eye

Rule of thirds

Rule of thirds- The Rule of Thirds is actually a guideline more than a rule. It is intended to help the artist with the placement of the elements and focal point within the composition.

Informal– A rule that helps the artist place the elements so that it can attract a viewer’s

The secret of good composition


Proportion– Proportion refers to the relative size of parts of a whole (elements within an object). We often think of proportions in terms of size relationships within the human body.

Informal– A size relationship between the elements and real objects

Rhythm in Design

Rhythm has to do a lot with design. Repetition, pattern, texture, and etc. Rhythm can create many things a sense of movement that can make a viewers eye follow through the elements of the composition.


Formal: a full-sized structural model built to scale chiefly for study, testing, or display.

Informal: a prototype of a composition

By Angel Areizaga


Formal: Art that moves through the effect of natural properties, either its own inherent properties or their effect, is unpredictable.  Spatial relationships within the work change continuously, with endless possibilities.

Informal: An art that has illusions of it’s elements moving


Formal: rhythm is a combination of elements repeated, but with variations.

Informal: A flow of repetition and variation

By Suresh Charvi